Discover Key Topics

Key Topics at Anuga

Currently, the food and beverage industry is dominated by a total of 4 focus topics with a special market significance. As the world's largest and leading food fair, Anuga demonstrates a strong trend and future orientation. At the same time, Anuga shows business potential with its focus themes.

If you are looking for the latest product innovations, potential topics and food trends, Anuga is a must-attend event for you! Here you can find relevant exhibitors according to their trend and focus topics.

Clean label

What’s inside should inspire confidence – at first glance. Clean Label products stand for transparency, simple ingredient lists, and natural components. More and more people are looking for honest food, made with care and high-quality ingredients. At Anuga, this trend takes center stage: less sugar, more natural goodness – and a strong commitment to quality you can truly taste.

Premium & Gourmet

Whether it’s fine ingredients, artisanal production, or sustainable quality – premium and gourmet products offer more than just indulgence. More and more consumers are looking for food that not only delights the palate but also aligns with their values. At Anuga, it becomes clear: those who combine health, sustainability, and exclusivity are setting the standard for a new generation of conscious enjoyment.

Halal

Halal-certified products are in high demand worldwide – not only in Muslim-majority countries but also among consumers who value transparency, quality, and conscious enjoyment. The snack segment in particular is proving to be a dynamic growth area: healthy, sustainable, and authentic. At Anuga, the diverse and forward-looking world of halal products takes center stage – revealing exciting opportunities for innovative businesses.

Private label

Smart shopping without compromising on quality. Private labels are gaining global traction and have become much more than a budget-friendly alternative. Whether supermarket store brands or innovative product lines from major retailers – they reflect the spirit of the times. At Anuga, discover the latest developments and success stories in the world of private labels – close to the market, close to the consumer.