Halal

The halal food industry is experiencing a surge in popularity, driven by a growing global Muslim population and a rising demand for trusted and authentic food products. Halal snacking is a particularly dynamic sector, with innovation focused on healthier, more indulgent, and sustainable options. The trend is expected to continue its growth trajectory, offering a range of opportunities for brands and businesses to cater to the needs and preferences of this expanding consumer market.

In the last 5 years, F&B innovation with a halal claim showed a compound annual growth rate (CAGR) of +8% (Global, 2020-2024).

The table below shows the top market categories as a percentage (%) of overall F&B launches tracked as “halal”: