Discover Food Trends

Food Trends at Anuga

Currently, the food and beverage industry is dominated by a total of 7 food trends. As the world's largest and leading food fair, Anuga demonstrates a strong trend and future orientation. At the same time, Anuga shows business potential with its focus themes.

If you are looking for the latest product innovations, potential topics and food trends, Anuga is a must-attend event for you! Here you can find relevant exhibitors according to their trend and focus topics.

Personalized nutrition

Healthy, individualized, and functional – today’s consumers expect more than just good food. They seek high-quality ingredients with proven benefits, transparent origins, and products tailored to their personal health goals. Whether it's fortified functional foods, innovative ingredient stars, or personalized nutrition concepts – the Anuga Food Trends reveal where the industry is heading: toward greater individuality, more transparency, and real added value for everyday life.

Emphasis on naturalness

Plant-based alternatives remain in high demand – but today’s consumers are looking beyond the label. They seek products made with natural, recognizable ingredients, clean recipes, and transparent sourcing. Simplicity, health, and trust are driving purchase decisions. At Anuga, plant-based innovation takes the spotlight – defined by authenticity, sustainability, and true taste.

Sustainable Products

Sustainability is no longer a niche topic – it has become a key driver of consumer behavior. More and more people are looking beyond taste and nutrition to consider the environmental impact of their food. At Anuga, innovative ingredients and resource-friendly alternatives – from algae and plant-based oils to climate-conscious cocoa – are paving the way toward a more sustainable future of food.

Gut and digestive health

Awareness of gut health is on the rise – and so is the demand for foods that actively support the microbiome. Whether it's fiber-rich products or prebiotic and probiotic ingredients, consumers are increasingly turning to functional nutrition that promotes digestive balance and overall wellness. At Anuga, food innovations take center stage that nurture health from the inside out.

Convenience and snacking

Snacks have become an integral part of everyday life – with nearly half of consumers worldwide enjoying them daily. It’s all about taste, but also convenience and moments of relaxation. Smaller, portion-controlled formats are gaining popularity, perfectly fitting into busy routines. At Anuga, discover how brands are successfully combining indulgence with health-conscious choices – shaping the future of snacking.

Alternative meat proteins

More and more people are consciously reducing their meat consumption – fueling demand for innovative protein sources. Leading the way are cultivated proteins and microbial fermentation, both showing impressive growth rates. At Anuga, the shift toward flexitarian diets comes to life through forward-thinking innovations – sustainable, future-ready, and full of potential.