About Hector Parra
As Sr. Consumer & Market Analyst for Innova Market Insights, Hector Parra is responsible for the specialized analysis of topics that have a significant influence on the current development of the food industry, delivering strategic insights, both to clients in LATAM and globally. He has extensive experience in innovation and new product development and his track record includes roles in Mexico and the Netherlands. He is a biotechnology engineer and has a master's degree in “Food Innovation and Management” from Wageningen University in the Netherlands.
