GUTsy Captain Gut Health and Protein Soft Bars - replacing unhealthy snacking

The most recent innovation from GUTsy Captain promises to revolutionize the snacking category with a range of bars that “have it all”:  They are not only delicious but have unique functional benefits, not yet seen in any similar products in the market.

The new range of GUTsy Captain bars cover the sweet spot between health and indulgence: Not only taste like the best chocolate bars, but also promote good GUT HEALTH, are rich in Protein (30%) and Fibre, have no Added Sugar and are enriched with a wide range of vitamins and minerals. The pleasant soft texture of these bars has been specially developed to address consumer dislikes regarding the “typical chewing texture” of the existing protein bars in the market.

GUTsy Captain Gut health & Protein Soft bars is available in 3 flavours - Salted caramel Choco, Caramel & Crispies Choco and Peanut & Crispies Choco - and aims to target people that have an active, social, and full- on life. It is available in retailers with RSP 2€ per 50g bar (approx.)

The launch of this GUT Health & Protein bars is a logical step for GUTsy Captain brand, that has been conquering great success with its Kombucha range, since its launch back in 2017. GUTsy Captain Kombucha is currently the Nr 1 Kombucha brand in Europe, sold in more than 35 markets. The delicious taste, as well as the consumer perceivable benefits of GUTsy Captain Kombucha have been the main pillars behind the brand success, leading to high consumer loyalty and repeat purchase rates over 60% across the main markets. GUTsy Captain bars have the same consumer target as kombucha and are built on the same 2 pillars of GUTsy Captain Kombucha: Amazing taste and Gut health benefits.