Cologne: 04.–08.10.2025 #weareAnuga

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More leads. More overview

Lead management that works - directly, centrally, together.

Experience intelligent lead generation right where it matters most: at your stand at Anuga. With our location-based marketing service, you can target trade visitors exactly where they are. A simple QR scan is all it takes to capture a new contact — no paperwork, no missed opportunities, just seamless digital workflows at your fingertips.

Organize your leads centrally within your team, add notes in real time, and export everything at the push of a button. Whether for instant follow-ups or strategic business development, turn every trade fair encounter into a valuable business opportunity.

Our options, your choice!

Go directly to the booking process

Basic

Track, manage, and export leads – across teams!

✔ Team-wide lead tracking

✔ Consolidated CSV export

Incl. services from the marketing package

✔ Badge scan and networking via the app

Price: EUR 299.00

Smart

More reach for your message – more leads for you!

✔ Push notifications to up to 500 visitors on-site

Track, manage, and export leads – across teams!

✔ Team-wide lead tracking

✔ Consolidated CSV export

Incl. services from the marketing package

✔ Badge scan and networking via the app

Price: EUR 699.00

Select

The extra reach for your message - suitable leads for your trade fair success!

✔ Push notifications to up to 500 visitors on-site

✔ Recipient selection by industry or interest

Track, manage, and export leads – across teams!

✔ Team-wide lead tracking

✔ Consolidated CSV export

Incl. services from the marketing package

✔ Badge scan and networking via the app

Price: EUR 999.00


FAQs about leadmanagement

How does lead tracking work within the team?

If you have booked one of the three options, the rest happens automatically. All users who redeemed one of your exhibitorcodes are automatically assigned to your team. The scanned contacts can then be downloaded collectively by any teammember.

How can I view and export the leads I generated?

The leads collected as part of the Lead Management product are accessible via the event app under

'Networking-Contacts':

  • Under 'Company Contacts', authorized users can view all contacts generated by their team.
  • The export function allows you to download all company leads as a CSV file – including the information 'First tracker', timestamp and team notes.
  • Important Note: Notes from other team members are only visible in the CSV export, not in the app itself.
  • The exported data can be used for follow-up or for import into your own CRM systems

How does location-based push messaging work?

To receive your personal push message, visitors must meet two basic requirements:

  • Use of the trade fair app
  • Consent to receive push messages and location sharing (GPS and bluetooth)

If these two conditions are met, visitors will receive your message as soon as they enter the hall where your stand is located.

In 'Lead Management Select', you can further define whether the message should, for example, only be sent to visitorsinterested in a particular industry or product area.

How do I create my personal push notification?

After booking the relevant product via the Koelnmesse media shop, you will receive an email from our service provider. Thisemail contains a link to the Content Manager, where the content of the push message and the associated landing page canbe defined. In 'Lead Management Select', you also have the option to further define your desired target group.

Can I see who received my notification?

No, currently it is unfortunately not possible to see who received the message.

What success metrics are available for the products and will I receive a final report?

On average, around 6% of visitors who received a push message subsequently visit the sender’s stand for at least oneminute.

The conversion rate and the specific number of visitors generated at your booth through the product are provided in a finalreport a few days after the event.

Is it possible to transfer the tracked leads directly into my CRM?

Yes, please contact our sales colleagues. Lead Management Ultimate offers the option to transfer the tracked leads directlyinto your own CRM via an interface.

10 trade shows in one location

Here, you can find all the information you need on the individual food trade fairs of Anuga. Every segment ranging from fine food to frozen food presents product and food innovations for the food and beverage industry.

Learn more about the 10 trade fairs

Impressions of last Anuga

Become an exhibitor

Benefit from 10 trade fairs under one roof and reach your target groups at the No.1 for Food & Beverages worldwide!

Find out more now

The right leads for a successful trade fair

Maximise your trade fair contacts with smart lead generation on site.

Book a suitable option directly