Anuga Trend Zone

Name: Anuga
Start: 2025-10-04
End: 2025-10-08
Location: Koelnmesse GmbH

In the Anuga Trend Zone, our knowledge partners Innova Market Insights B.V. and Euromonitor International Limited , along with other speakers, present insightful and up-to-date research findings on developments in the food and beverage industry.

The Anuga Trend Zone is located again this year on the Nordboulevard in front of Hall 8.

Euromonitor International focuses on the following key topics:

Staple foods: winners and losers from processed food concern

Euromonitor International presents in-depth findings on this year's key topic at Anuga 2025: Staple Foods – Winners and Losers Amid Concerns About Processed Foods. The analysis will focus on market trends, innovations, and evolving consumer values, identifying which staple foods benefit from growing skepticism toward highly processed products, and highlighting the emerging challenges for the industry.

Speaker:

Tom Rees, Industry Manager, Euromonitor International

Lecture times:

14:45-15:25, Sunday, 5 October 2025

11:15-11:55, Monday, 6 October 2025

Health and Wellness Innovation: metabolism, microbiome and mind

At Anuga 2025, Euromonitor International sheds light on one of the most dynamic areas in the food and beverage industry: Health and Wellness Innovation. This year's focus explores how food products and ingredients are increasingly designed to support metabolism, gut health, and mental well-being.

Discover how consumers are seeking holistic health solutions, and how brands are responding with functional ingredients, scientific claims, and personalized nutrition strategies.

Speaker:

Karine Dussimon, Industry Manager, Euromonitor International

Lecture times:

14:45- 15:25, Tuesday, 7 October 2025

Hungry for New - How innovative is the food market?

At Anuga 2025, Euromonitor International explores the latest innovations and disruptive trends shaping the food industry. This topic highlights groundbreaking product concepts and technological advancements that are transforming the market. Discover how the food industry is adapting to changing consumer demands and pushing the boundaries of innovation.